Your marketing strategy can be finetuned tighter than Max Verstappen’s Red Bull F1 car but if nothing ever reaches completion, it’s all for naught.

The reality of running a business is that there’s one thing you never have enough of: time.

And the first thing that tends to go by the wayside when you’re time-poor is the marketing strategy.

Sure, you spent all of that time planning it within an inch of its life, creating the sort of marketing strategy that’ll help you reach all of your goals…

But sporadic moments of brilliance will never outperform consistency.

Implementing a marketing strategy is about so much more than the strategy itself – because the reality is that it might change course completely three months in.

So, how do you implement your marketing strategy?

Marketing Strategies For Business Growth

Your goals in business should broadly look to give you the life you want outside of your business.

If that’s to build a business you can sell within 5 years or to be able to exit and pass it on to your children, then the goal is clear – build a sustainable business that’s got clear assets and value built-in.

But many of the business owners we work with do it for the simple reason that they enjoy what they do and being in charge of their own destiny suits them down to the ground.

Maybe you want to live comfortably, pay off the mortgage, have a few nice holidays a year and get the car you’ve had your eye on.

The point is that whatever your goals are, they should inform the marketing strategy – growth for growth’s sake is fine but having a definite number and target on that growth makes everything else much easier to configure.

The fundamentals of your strategy will fit into broad categories, whether that’s doubling the number of sales you make by doubling the amount of leads you generate or increasing prices to ensure your profitability is at its peak.

And then where the marketing sausage is made is in the finer details of how you make those targets a reality – and that’s where implementation comes in.

You can find out why most marketing fails in our video HERE.

Marketing Advice Versus Marketing Strategy

Marketing advice, marketing strategy – they’re just buzzwords, right?

Well, advice is one thing, strategy’s more specific, and implementation is actually getting it done.

We’ve all been at great meetings or masterminds where you’ve taken reams of notes throughout the day, spoken about what you’ve taken from the day and had a great experience…

Then as soon as you step back into the business the next day, that notepad is filed away never to see the light of day again.

There’s no judgement here – running a business can be an all-encompassing vocation and looking for support in implementing your great ideas is a smart choice.

When it comes to implementing your marketing strategy, you’ve got plenty of options – from hiring a Marketing Manager to full-service marketing agencies and everything in-between.

Neither are better than the other straight off the bat, it depends entirely on what you’re looking to achieve, how big your business is, the size of your team and your capability to get things done as a team.

The advantages of a hiring an in-house marketing expert is that they’re always around to bounce ideas off, get things done and help you implement the ideas you’ve discussed.

But it’s not necessarily always the best value…

Should I Hire An In-House Marketing Team Or Outsource My Marketing?

Remember, we’re not playing a volume game here.

The best marketing might be a weekly email, regular follow ups and video content, rather than a strategy that fills the calendar and requires 24/7 monitoring and updating.

And in that sense, a marketing team that can help you get everything from content creation to web design, video production and anything else you need support with done while also offering marketing advice, without taking up hours of your time each week could be the smartest option.

There are pros and cons to both sides, but the value will always be in ensuring that you’ve got all the tools you need to get the right marketing out of the door regularly.

Consistency is the name of the game and how you get there is entirely up to you…

But whatever you do, don’t let time slip away before you make the most of your marketing.

Get help to grow your business, for FREE

Book a free 3XM Business Growth Call, and spend 30 minutes with a member of the 3XM team, where we’ll help you outline some straightforward actionable things you can do to improve your marketing and grow your business, no strings, no tie ins, and no purchase necessary.

During your Business Growth Call, we’ll:

• Take a look at the marketing you’re doing, and give you our two cents on how to improve it
• Tell you what we’d be doing if we were in your shoes
• Give you actionable tactics and strategies we’re using right now to get leads and customers for our clients
•  Make sure you walk away with something you can take away and use straight away

Click the button below to book a slot, and we’ll see you on the call: