The reason most marketing fails? Lack of audience. You wouldn’t put on a theatre production, with a company of 15 actors, loads of musicians, lighting technicians, directors and makeup artists without ensuring you’ve got an audience to sit in the stalls. But when it comes to marketing, a lot of businesses go to tremendous effort to produce content for social media, without ensuring that they’ve got a big enough audience to put it in front of. In this video, Thom explains how to think about new media, and what you should do first, before jumping into brand new platforms. #marketing #smallbusiness #audience #tiktok #instagram

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