I recently had two decorators come to quote for painting our hallway.
Both came highly recommended by friends, both seemed like very nice guys, and their quotes were pretty similar too.
But here’s what sealed the deal for Miles instead of Charlie: Miles took my email address during his visit.
That small move allowed him to follow up with some pictures of his recent work and more testimonials that very same evening.
But more importantly, he’s now got me on his email list, giving him the opportunity to share more stories about his projects, happy customers, and maybe even a special offer down the line.
Even if I hadn’t chosen his quote this time, he’s laying the groundwork to keep that relationship alive for the next time I get the urge to refresh our home’s decor.
Which, as my husband Seb will roll his eyes and tell you, could be any second of any minute of any day.
I was impressed by Mile’s simple strategy, and my experience is a little reminder of just how important it is to grow and communicate with your audience regularly.
If you want your business to stand out, generate more leads, and turn more prospects into paying customers; bringing more of the right people into the top of your marketing funnel and then nurturing your relationships is key.
So what are you doing to find them and capture their details in the first place?
Grace
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