At the risk of making this an incredibly short read – yes, video IS essential to market your business.
Once upon a time, video was an additional extra that held a lot of value.
But today, video is a non-negotiable for any business.
If you can ignore the irony of advocating for video in the written form, we’ll explain a bit about why video is crucial, how you can deploy it, and why it should be the cornerstone of your content strategy.
And it’s something we’ve been conscious of ourselves, stepping up our video game in a big way to reach our audience.
Why Is Video Necessary When Marketing Your Business?
The truth is, people consume way more video content than anything else.
In fact, more than 80% of ALL online traffic is video.
We all do it every single day, sharing video content with friends via TikTok, Reels, YouTube or even through email.
The point is, video isn’t just a part of our daily lives, it permeates everything we do, so when it comes to marketing your business, it simply has to play a role.
Videos are shared 1200% times more than links and text combined and 96% of people have watched a video to help them get the information they need to buy something.
Video may have killed the radio star, but it’ll also take a fair chunk out of any business owner who’s not embracing it today.
Regular, informative content through video is more likely to gain traction than even the best email sequence you could imagine. If Shakespeare were alive, he’d be penning and adapting his plays into on-demand content quicker than you can say MacBeth – you go where the audience is.
The reality is that if you don’t hop aboard the video train, you’ll:
- Get less attention than you could be getting
- Find it harder to get your message to sink in
- Be passed over in favour of competitors who are offering video content
Now, that’s all good and well, but what next?
Creating Video Content That Matters
Activity always trumps inactivity, no matter how good you think it is.
The biggest barrier to activity is always your own perception of how it looks – and that’s an issue we all need to overcome. We’re not expecting you to churn out a Christopher Nolan epic every week – you just need a short, consistent message that’s relevant to your audience.
Be there, add value, create trust and nurture your audience.
If you’re looking to market your business successfully, video will play a part in that.
But that’s a bit too broad to mean anything other than ‘right, let’s record some videos’ – and don’t get me wrong, that’s a good start. To make it a sustainable and successful strategy that delivers the returns you’re looking for, it needs to be a more thought-out process.
Do you know what the next month looks like? How about the next year? And the year after that?
Whatever your business is, the strategy at its very basic core is simple: Build the biggest list you can and communicate with it regularly.
Video forms a part of that and when the time is right, you’ll be top of mind to make sales. Plus, at certain points you’ll be able to market more intensely to generate leads, make sales and move forwards.
Start with the simple ones first – what are the most frequent questions you get about your business?
Answer them. 5 FAQs, 5 videos, and you’re up and running.
Remember, you’re not doing this to become the next big social media influencer.
You’re doing it as part of your marketing strategy to get your message in front of as many eyeballs as possible.
The more eyeballs, the more leads, the more leads, the more sales.
So, time to get the camera out?
Get help to grow your business, for FREE
Book a free 3XM Business Growth Call, and spend 30 minutes with a member of the 3XM team, where we’ll help you outline some straightforward actionable things you can do to improve your marketing and grow your business, no strings, no tie ins, and no purchase necessary.
During your Business Growth Call, we’ll:
- Take a look at the marketing you’re doing, and give you our two cents on how to improve it
- Tell you what we’d be doing if we were in your shoes
- Give you actionable tactics and strategies we’re using right now to get leads and customers for our clients
- Make sure you walk away with something you can take away and use straight away
Click the button below to book a slot, and we’ll see you on the call:
