My husband Seb has been a lifelong Spurs supporter – 37 years and counting.
Listening to him recounting the way some dude scored back in the 90s has bored me to tears on numerous occasions, and while raising three small children in the middle of Birmingham means his opportunities to watch Tottenham are few and far between, Seb’s still managed to get to a handful of games over the last few years.
Seb’s mate Dan, a Birmingham City fan, recently invited him to join him at the Blues Bolton midweek game, and despite not particularly enjoying his last visit to St Andrew’s, Seb duly obliged because, well, he loves football.
So imagine my surprise when I get the following WhatsApp message from my beloved halfway through the evening: “I’m now a Blues fan. And so are you, and the children. Till we die.”
Sorry, Spurs.
Turns out the stadium had been revamped, he could get a pint for a fiver, and the Blues beat Bolton 2-0.
And now there’s an invite to a Blues game sitting in our shared calendar – guess I really will be going to watch them soon.
Who knows how long Seb’s shift of allegiance will last, but it’s a little demonstration of something we’re all up against in business:
Consumers are fickle.
You’ve probably got hundreds of competitors vying for your customers’ attention, and there’ll always be someone who can beat you on price.
So what are you going to do in 2025 to ensure it’s your brand they stay loyal to, and your voice they hear amidst the noise?
At 3XM Marketing, building meaningful relationships between businesses and their audiences is our bread and butter. We help ensure that when your customers are ready to buy, it’s you they turn to, not your competitors.
If you want to build an audience of loyal customers and generate more qualified leads so you make 2025 your business’s most successful yet, book a free business growth call on the calendar below.
Wish me luck at St Andrew’s.
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