HMV Victory – how to convert more leads
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Is Black Friday a bubble set to burst?
It MUST be Black Friday today, right? After all, it’s a Friday, and I’ve got dozens of deals in my inbox, all screaming their “Black Friday” credentials. But it’s not Black Friday. That dubious honour belongs to Friday 29th November, the day after Thanksgiving. That hasn’t stopped the Black Friday deals getting pumped out all […]
Consumers are fickle – how will you make them loyal to you?
My husband Seb has been a lifelong Spurs supporter – 37 years and counting. Listening to him recounting the way some dude scored back in the 90s has bored me to tears on numerous occasions, and while raising three small children in the middle of Birmingham means his opportunities to watch Tottenham are few and […]
Are you capturing leads at every opportunity?
I recently had two decorators come to quote for painting our hallway. Both came highly recommended by friends, both seemed like very nice guys, and their quotes were pretty similar too. But here’s what sealed the deal for Miles instead of Charlie: Miles took my email address during his visit. That small move allowed him to follow […]
Breakfast with Elton – how to quickly gain trust and instantly access new audiences.
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The Market, Message, Media Q&A
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A tale of two ice cream shops
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Marketing: where to start?!
Why most marketing doesn’t work (and how to fix yours with this one simple change).
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Dr Sweep – how to get repeat buyers
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Sonny Jim
It’s our son Jim’s 8th birthday tomorrow, and I simply can’t believe how quickly the time has gone. It might not feel quite like yesterday that he arrived – the lines on my face and the dark under my eyes is a concrete testament to the fact that it was longer ago than that – […]
Attention is the new oil – how do you get and keep as much of it as you can?
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Timeline tumbleweed
It was my birthday yesterday. We had a fabulous family day out, taking in the Tate Modern, gallivanting around Greenwich and eating implausibly large ice creams. But over on Facebook, it was a much more sombre affair. Just a few short years ago, if you wanted an excessive number of best birthday wishes, a veritable […]
2D vs 3D
I nearly ran over a bottle of whisky the other day. It was a good one too – my all-time favourite, Talisker 10. Thankfully I’d been pre-warned of its existence, placed by the delivery driver just in front of my rear wheel on our drive, so I avoided the sound of splintering glass, and the […]
Millau Musings – get the first bridge built
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