I’ve been doing quite a lot of video content recently.
If I’m honest, it’s not my favourite thing to do – aside from the “star turn” in Bill’s New Frock back in year six, the limelight is something I’ve generally tried to avoid.
(“Star turn” being the rave review from that eminent theatre critic, Ma Greenwood)
But I’m doing it.
Why? Because I have to.
Truth is that when it comes to marketing your business, video is no longer an option.
It’s a necessity.
Don’t believe me?
· More than 80% of online traffic is video
· Viewers retain 95% of a message through a video, and only 10% through text
· 96% of people have watched a video to help them get the information they need to buy something
· Videos are shared 1200% more than links and text combined
I could go on, but you get the point – video’s taking over the joint, and unless you get on board the train, a few things’ll happen:
· You’ll get less attention than you could be getting otherwise
· You’ll find it harder to get your message to sink in
· You’ll be passed over in favour of competitors offering video content
Lack of video might not be harming your business yet, but if you continue to ignore the video revolution, it will; it’s just a matter of time.
I take no pleasure in delivering this news; I’m a reader, not a watcher.
But if you’re serious about marketing your business successfully in 2024 and beyond, video HAS to be in the mix.
If you’d like some recommendations about the videos you could create and which videographers you could use (we have a couple of great video partners), let me know and I’ll be happy to help.
Seb
P.S. I’m aware of the irony of using text to deliver this message rather than video, but as you’ll likely have seen, we do both, and our video output has increased significantly recently – click here for some of our recent content.
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