I’ve just got back from “Tennis Cardio”.

Never heard of it?  Neither had I. 

And – honestly – neither had the tennis coach running it until about three weeks ago.

I’ve been having group tennis lessons for just over a year, and there’s a small core of people that come; maybe half-a-dozen each session.

As you’d expect though, attendance dwindles somewhat during the winter months, which is a bit of a problem for a tennis coach who’s renting a court and getting paid based entirely on how many people show up.

Enter Tennis Cardio – a cross between a HIIT workout and a tennis lesson.

My coach launched it at the beginning of the year, right at the start of the “New Year, New Me’ movement.

And issues with attendance?  Gone overnight.  He’s getting four times the number of people showing up, even outside, during drizzly January.

Couple of takeaways for all of us:

1. Enter the conversation already going on in your prospect’s mind – he hasn’t fought the January wave and tried to convince people to channel their fitness goals into standard tennis lessons; he’s met them where they are, and given them what they want.

2. People love new.  Always have, always will.  Launching a new product to an existing audience of buyers is a great way to create new attention, and generate fresh revenue.

Thankfully “New” doesn’t have to mean building something from scratch. It can mean reframing. Repackaging. Repositioning. It can simply mean taking what you already do brilliantly and presenting it in a way that taps into what your audience is already thinking about right now.

If you’re reading this and wondering how you could repackage your product or service and sell it smarter, or you’d like some help spotting more opportunities you might be missing, book a free Business Growth Call with our team below.