@3xm.marketing

The truth is, most people don’t want to buy B2B products and services. They NEED them though. And if you’re putting together marketing campaigns in the B2B space and you want them to work, the key is turning their NEED into WANT – use your sales message to get them to want the benefit of using your product. Doing so means you’ll be appealing to their desire, rather than purely their logic, and as a result you’ll find it easier to create a message that resonates. #marketing #B2Bmarketing #wantsvsneeds #sales #smallbusiness #b2b

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