If you HAVEN’T seen Griselda on Netflix but you WANT to, stop watching this video now, because while it doesn’t contain too many spoilers, it’ll tell some of the story. If you don’t know, Griselda is a dramatisation of the life of Griselda Blanco, one of the most renowned Miami drug dealers in the 70s, 80s and 90s. And before we go any further, I just want to be absolutely clear: drugs are bad, don’t do them. However, despite the grit, the gore and the obvious immorality on display, Griselda contains a smart marketing lesson that’s well worth sharing. Ms Blanco arrives in Miami from Columbia and she quickly gets busy trying to make it in the Miami underworld. There’s a problem though – it’s a crowded market. Dealers have already got their territories, suppliers are already rooted in the city, and it’s pretty tough to gain a foothold. So rather than dropping her prices and trying to compete on that playing field, Griselda goes to a completely different field entirely. Rather than street-selling, she decides to target the rich and affluent, of which there are hundreds of thousands in Miami. This audience haven’t been exposed to the product she sells before, but she knows she can convince them of its benefits, and so it proves – her stuff sells like hotcakes, and because no one else is selling to her market, she’s effectively operating a monopoly. There’s a big marketing lesson here, and it’s the power of marketing to the affluent. When you access a market that has more than enough money to buy what you sell, and you target them with good quality marketing that convinces them of the benefits of your product, you’ve got way more chance of success than you do convincing someone that doesn’t have excess wealth to part with their cash, even if they see the benefit in your product. So, when you’re thinking about growing your list of people to sell to, it’s worth asking the question: Are these people willing and easily able to afford my product? If the answer’s no, it might be you’re fishing in the wrong pond. #griselda #netflix #sales #marketing #marketingtotheaffluent #wealth #affluent #smallbusiness #fyp #foryou #foryoupage #griseldablanco #colombia #miami

♬ Intense Hollywood movie style trailer music – Shota Low Matsumoto