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The Most Underrated Marketing Principle

  • Thom Smith
  • September 21, 2023
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Our Latest Videos

Seb Greenwood 3XM Marketing
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  • Seb Greenwood
  • September 1, 2026

The Christmas Countdown begins – what do you want to achieve before the end of 2026?

Seb Greenwood 3XM Marketing
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  • Seb Greenwood
  • July 20, 2026

Is your sales and marketing process losing you customers?

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  • Seb Greenwood
  • July 3, 2026

How to create marketing that your prospects actually WANT to consume.

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From The Archive

Seb Greenwood 3XM Marketing
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  • Seb Greenwood
  • September 16, 2024

Attention is the new oil – how do you get and keep as much of it as you can?

Seb Greenwood 3XM Marketing
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  • Seb Greenwood
  • April 30, 2025

Why businesses get the transition from organic growth to marketing wrong (and how you can ensure you don’t)

Why your open rates don't matter
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  • Grace Greenwood
  • October 3, 2024

What should my subject line look like?

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