All things being equal, people want to do business with their friends. Does your audience count you as a friend? Do they know, like and trust you? Or do they see you purely as a corporation intent on extracting money from them? Dan Kennedy says that “relationship controls the flow of money more than core competencies or deliverables” – relationship is actually MORE important than what you actually deliver. How much time do you spend working on your relationship with your audience, and does it reflect just how important relationship is when it comes to generating leads and making sales? #sales #marketing #smallbusiness #dankennedy #jeffreygitomer

♬ Blue Moon – Muspace Lofi