Lawn back to life

markus spiske sFydXGrt5OA unsplash scaled

With our building work finally complete, attention’s turned to the garden.

Grace is the one with green fingers, so she’s got the flower beds covered; my job was to bring the lawn back to life.

We needed grass in a bit of a hurry with a garden birthday party to host within a few weeks, so I opted for turf.

I dug out the patch, fluffed all the soil up, laid the strips down and it was done – new lawn, ticked off.

It wasn’t quite that simple though, because it turns out you need to keep turf wet for weeks after you’ve laid it, so that’s exactly what I did.

Out twice a day with the hose, morning and evening, fretting over the yellow patches, putting extra water into those bits that looked a little too dry.

And I must admit, there were moments where I thought it wasn’t going to work.

But perseverance won out in the end – the turf has taken, it’s a brilliant shade of green, and while it might not be Wimbledon standard, it’s good enough.

There’s an obvious parallel with your marketing – effective marketing is regular and relentless; the more a prospect hears from you, the more attention you’ll get, and the more likely they are to buy.

Trouble is, most businesses aren’t patient enough to wait for their labour to result in growth.

They’ll try short-term tactics, they’ll flip and flop between different medias.But the truth is that for most of us, “quick win” tactics simply don’t work.

Instead, all you really need to do is build the biggest possible audience of the right people, and tend to it by adding value to them regularly and relentlessly.

Just keep watering, and good things will grow.

Share on

You may also like