Hallway carpet

Walking through our hallway feels a bit like entering a carpet showroom right now.

We’ve got a lot of samples sitting around in there (and I don’t mean little squares of wool and polypropylene – I mean big fat reels of every colour, pattern and material you can imagine).

After a year of building work, pretty much all our carpets are in a state and now it’s time for us to get some new ones.

We’re thinking sisal. No, wool. No, jute. No, the good old bleachable poly stuff.

Oh, I dunno.

Every time we think we’re settled on a material, the endless shades and designs throw us back into standstill and we’re no closer to making a choice than we were when we started looking.

Interesting, isn’t it, that too many options can spoil the broth and lead to no decision being made at all?

It’s the same when it comes to marketing solutions, HR services, used cars… Virtually any product or service, in fact.

So rather than letting your audience fish around on Google and get overwhelmed by endless options available to them, get in front of them first and show them you’re the expert by telling them what would work best for them instead.

And whether that means offering just three different service packages or only a few products, prescribing solutions to reduce the risk of decision fatigue could lead to many more sales this year.

Now if someone could prescribe me the right carpet concoction too, I’d be most grateful!

Grace

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