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Author: Thom Smith

Thom Smith 3XM Marketing

Do “Proven Marketing Funnels” exist, and if so, how do you get one?

Thom Smith 3XM Marketing

That’s a Wrap – how Spotify’s surge in profits can help you avoid this critical marketing mistake.

Thom Smith 3XM Marketing

Why your marketing plan isn’t working (and what to do about it)

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I am…a TRAITOR – what the Traitors phenomenon teaches us about getting and keeping attention.

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The Market, Message, Media Show – This Worrying Trend Will Define 2026

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Awful offer – how running the wrong offer can COST you.

Thom Smith 3XM Marketing

If you’re not doing this, prospects ARE buying from someone else

Thom Smith 3XM Marketing

Diesel and Doughnuts: the art of the upsell

Thom Smith 3XM Marketing

Why people pay through the nose for something they can watch on TV, and what on earth that has to do with your marketing…

Thom Smith 3XM Marketing

Seduced by Tesco – what the UK’s biggest supermarket can teach you about getting and keeping more customers.

Thom Smith 3XM Marketing

The revenue stream hiding in your business

Thom 3XM Marketing

The undervalued key to getting customers to buy again.

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Selling out stadiums (even if your product isn’t special)

Thom Smith 3XM Marketing

The marketing we do that doesn’t work (and why we’re okay with it)

Thom Smith 3XM Marketing

Priority lists: short AND long-term business growth