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Author: Seb Greenwood

Seb Greenwood 3XM Marketing

We’ve got the hammer! A powerful marketing principle, direct from the Winter Olympics…

Traitor

Why emotion always wins in marketing – a lesson from The Traitors

Seb Greenwood 3XM Marketing

The biggest barrier to a big social following (and what you can do about it)

Seb Greenwood 3XM Marketing

Is content still king? Or has AI ruined it for everyone?

Seb Greenwood 3XM Marketing

The gap between Attention and Action – how to fill it with marketing

Thom Smith 3XM Marketing

The Ashes: why cricket’s oldest rivalry can help your business stand out from the crowd.

Seb Greenwood 3XM Marketing

The Festive Frenzy – how to make your message more relevant and more appealing to your prospects.

Thom Smith and Seb Greenwood 3XM Marketing

The Market, Message, Media Show – Elevating Experience

Photo by Lucas K on Unsplash

“Alexa: Play Golden From K-Pop Demon Hunters” – the inspiring content marketing lesson from Netflix’s summer smash.

Seb Greenwood 3XM Marketing

70% decided – why you could be missing out on HUGE numbers of potential prospects (and what to do about it)

Photo by Bruno Martins on Unsplash

Noodles & Numbers: what Wagamama’s new lunch deal teaches us about adapting to a tricky economic climate.

Photo by Shyam Mishra on Unsplash

Pod to Prospect: why your buyer has nearly made up their mind before they contact you (and what you can do about it).

Seb Greenwood 3XM Marketing

Worried about marketing “too much”?

adam jones Gt6AG7ND3rs unsplash

Is this Google’s “Yellow Pages” moment?

Seb Greenwood 3XM Marketing

The underlooked upsell opportunity you could (and should) be maximising