I bought some new earrings at our local artisan market at the weekend.

Not my usual style, but the moment I saw them, I knew I couldn’t just leave old Hairy there on the peg.

Nostalgia can do silly things to people, but there was nothing silly about the marketing that tripled my spend on that stand.

The people behind this little business had plopped a very simple spinning wheel of fortune right in the middle of the stall.

“Spend £10 for a free spin, prizes guaranteed.”

The Hairy Maclary earrings were £7, so if I wanted a spin, I’d have to spend some more.

And yes, you’ve guessed it, I did want a spin, and ended up leaving the stall with a little Elmer keyring for my daughter Effy, and some more beautiful earrings; a pair of matching Pringle pots to dangle below my poor lobes.

All to get my go on the wheel of fortune, and receive apostcard and a sticky, slappy hand thingy that’s worth about 5p as my prize (And which was broken by my children a few short minutes later.)

Even (ahem) very smart and sophisticated people like me are prepared to part with more cash when you put a good enough reason right in front of them.

(No comments about the Pringles earrings at this point, please.)

So which low-cost extras could you throw into a package to persuade your prospect to upgrade?

What competition could they enter if they increase their spend by another £100?

With a little imagination (and at very little cost), you can increase your revenue and boost your bottom line. Book a business growth call with our team if you’d like some very specific ideas to try in your business.

Grace

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Book a free 3XM Business Growth Call, and spend 30 minutes with a member of the 3XM team, where we’ll help you outline some straightforward actionable things you can do to improve your marketing and grow your business, no strings, no tie ins, and no purchase necessary.

During your Business Growth Call, we’ll:

• Take a look at the marketing you’re doing, and give you our two cents on how to improve it
• Tell you what we’d be doing if we were in your shoes
• Give you actionable tactics and strategies we’re using right now to get leads and customers for our clients
•  Make sure you walk away with something you can take away and use straight away

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